Friday, October 18, 2019
Negotiation Essay Example | Topics and Well Written Essays - 500 words
Negotiation - Essay Example The negotiating team from the side of the management took a tough stance that the management cannot afford to extend this facility anymore. The union leaders were also not willing to forfeit this facility. If mutually acceptable solution was not found, the union leaders warned about the possibility of direct action, non-co-operation, work-to-rule, sit-in strikes, going on mass causal leave, and finally an indefinite strike. This situation was comparable to the one envisaged by William L. Ury in his book ââ¬Å"Getting Past Noâ⬠and he writes, ââ¬Å"Your goal may be to reach mutually satisfactory agreement, but you may find the other side not at all interested.â⬠(9) All reasoning failed, all efforts for dispute resolutions came to a naught, and the management team used all the techniques related to fundamentals of negotiations. Even after three hours of marathon discussions, nothing tangible was achieved by both the sides. The management team appealed for the reasoned co-operation by the employees, as no institution can run with losses on an ongoing basis. Who will suffer if the organization declares lockout? The chances of getting alternative employment are dim in the foreseeable future. At this juncture the meeting was adjourned for the day as both sides wished to consult their respective teams. The union leaders made one point clear. Under no circumstances they will agree for abolishing the existing facility totally. Both the sides must have pondered over the issues seriously.
Thursday, October 17, 2019
The Concept of Managing Organizations Strategically Research Paper
The Concept of Managing Organizations Strategically - Research Paper Example Strategic management is a stream of decisions and actions, which lead to the development of an effective strategy or strategies to help achieve corporate objectives. Strategic management is concerned with deciding on the strategy and how the strategy is to be put into effect. Strategic management allows an enterprise or an organization to base its decision on long-range forecasts. It also allows the firms to take action at an early stage of a new trend and consider the lead-time for effective management. A sound strategic management process helps to ensure that all organizational parts are working towards the same objective and purpose. Strategic management will never be a cure-all especially for incompetent management; it can go a long way in improving an organization's long-term performance. Now looking at the importance of strategic management and its relevance in the present circumstances, the subject strategic management itself is in the midst of an evolutionary process. In the course of its development, several strands of thinking are emerging which are gradually leading to a convergence of views. We now have a wealth of insights into the complexities of strategic behaviour- the observable characteristics of the manner in which an organization performs decision-making and planning functions with regard to the issues that are of strategic importance to its survival, growth and profitability. Several persons, among whom are the doyens in the field of strategy, have contributed to the formulation of these perspectives.
Preliminary Investigations Assignment Example | Topics and Well Written Essays - 500 words
Preliminary Investigations - Assignment Example His arrest however, provides a good platform in assessing the preliminary protocols in the U.S criminal justice system. The first consideration relates to the facts behind Johnsonââ¬â¢s arrest that according to the charges that the ABC officers relied on. The incident leading to the arrest of Johnson started when he was denied entry into a bar the day that marked St. Patrickââ¬â¢s celebrations (Yarn and Ford,à 2015). Johnson, currently aged twenty years falls under the U.ââ¬â¢S legal drinking age of twenty one years that is equally upheld in the state of Virginia. The National Minim Drinking Age Act of 1984 sets the drinking standards within the U.S as for individuals above the age of twenty-one years through either public possession or purchase. The allegations against Johnson indicate that during his time of arrest, he was intoxicated and equally resisted arrest. The arrest of Johnson falls under two counts, first, he contravenes the 1984 Act of minimum age drinking and secondly, he obstructs justice. The second aspect under consideration relates to the actions taken by the investigating officers where Johnson was taken to custody for further questioning and assessment as to his level of intoxication (Yarn and Ford,à 2015). Further actions relates to inquiring information from both the offender and the bar operators where the incident begun once Johnson was held back. From the information provided, those who turned Johnson back argue on the basis of his age while Johnson through his attorney present a different story. After the investigations, the requirement of every suspect is to adhere to the next step in the criminal justice system. Failure of sufficient evidence linking the suspect with the crimes may cause a stop to the case. Consequently, the suspect may be detained where he fails to adhere to the requirements of the criminal justice
Wednesday, October 16, 2019
The Concept of Managing Organizations Strategically Research Paper
The Concept of Managing Organizations Strategically - Research Paper Example Strategic management is a stream of decisions and actions, which lead to the development of an effective strategy or strategies to help achieve corporate objectives. Strategic management is concerned with deciding on the strategy and how the strategy is to be put into effect. Strategic management allows an enterprise or an organization to base its decision on long-range forecasts. It also allows the firms to take action at an early stage of a new trend and consider the lead-time for effective management. A sound strategic management process helps to ensure that all organizational parts are working towards the same objective and purpose. Strategic management will never be a cure-all especially for incompetent management; it can go a long way in improving an organization's long-term performance. Now looking at the importance of strategic management and its relevance in the present circumstances, the subject strategic management itself is in the midst of an evolutionary process. In the course of its development, several strands of thinking are emerging which are gradually leading to a convergence of views. We now have a wealth of insights into the complexities of strategic behaviour- the observable characteristics of the manner in which an organization performs decision-making and planning functions with regard to the issues that are of strategic importance to its survival, growth and profitability. Several persons, among whom are the doyens in the field of strategy, have contributed to the formulation of these perspectives.
Tuesday, October 15, 2019
American Historical Association Essay Example | Topics and Well Written Essays - 250 words
American Historical Association - Essay Example The diversity of people makes them want to study history, as it would help them understand certain predicaments. History is mainly important to those individuals who want to find out the meaning of being humans. People who dwell on the history of the origin of human become more self-aware as, through it, individuals learn about the actions of individuals in the past. It is through the study of colonization that a person is able to understand completely what the European nations were doing in Africa (Velasquez, 2014). Events such as the Holocaust or Hiroshima bombing teaches a historian about the dangerous side of humans. It is vital for an individual who wants to develop the art of critical thinking to study history. This is cultivated by the detailed information and explanations provided in history. Individuals who found themselves in foreign places ought to study history to help them answers any questions that they may have. Some of the questions that they may have are the difference in color or accent (Velasquez, 2014). People in countries with different cultures would turn to history to help them understand the difference in the two cultural practices.
Monday, October 14, 2019
Caroll is a subsidiary
Caroll is a subsidiary Introduction Caroll is a subsidiary of the Vivarte group since 1988. This brand is one of the ready-to-wear sectors successes, which has been known and appreciated by many women for over 40 years. Caroll is particularly renowned for the quality of its products. With over 350 stores, about 100 of which are abroad Caroll is a brand that is ever growing both in France and internationally. Carolls culture is based on a shared brand vision: à § Strong product identity, à § A high degree of adaptability, à § An innovative brand/distributor concept. The companys niche was knitwear only. The 1970s were boom years! In the 1980s, Caroll began to evolveâ⬠¦In 1980, it added a ready-to-wear collection and its first franchise shops in France. In 1984, Caroll opened its first branch shops. Four years later, Caroll International was listed on the stock exchange and the Andrà © group, which was to become Vivarte in 2001, purchased a large share in the company. The 1990s were revolutionary! In 1994, Caroll International defined a new positioning for itself, creating the ââ¬Å"Caroll Parisâ⬠brand and introducing new strategies with a view to becoming a key player in the world of fashion, for a targeted yet sizeable female clientele, well informed and with high standards. In just a few years, Caroll International succeeded in completely changing its image and significantly increased its market share. After having transformed its network in France, Caroll International began to expand in other countries in 1997. Since 2000, Caroll has strengthened its image by taking on a huge challenge: the application of luxury codes to distribution. With a wealth of experience in its sector, the Brand is now particularly appreciated for the quality of its products, its expertise and its style. Part One: Marketing Audit A. Corporate Level 1. The company mission Caroll has its styling bureau in Paris. This bureau detects trends and creates collections it able to react quickly and design new products. Caroll missions are to design fashion clothes women, staying at the top of the fashion each seasons. The second mission is to sell this clothes and accessories by franchising new shops all around the world. 2. Company objectives goals In order to faced with constantly evolving fashion, Caroll has chosen to continuously renew itself and launch new models, new colours throughout the season. The goal is to keep up with the latest looks. Caroll has to answer to the women wants. So, clothes are perfectly cut, the choice materials are an important part of its renewed. Caroll doesnt offers only clothes fashion, it also sells accessories: scarves, jewellery, belts, bags, shoes, etc. B. Marketing Mix: 4 Ps à § Product: Caroll has a large range of products. All the products are based on three same styles that are based on the ââ¬Å"details finishingâ⬠and the ââ¬Å"high quality materialâ⬠used. The silhouettes are really important: o 3 trends o 3 styles o 3 lines All the products shapes are well defined and cut in chosen materials, which offers a very elegant to order outfits. Caroll collection: à § Blouses à § Coats à § Dresses à § Jackets à § Pants à § Skirts à § Sweaters The Accessoires: à § Bags à § Jewels à § Stole Carolls activity is based on stitch and the brand has successfully diversified its product thanks to chain and weft. Its a great benefit for the brand because it allows to sell more products. In other words a customer comes into a shop with the idea to find a coat. But when the customer comes out the shop sure he buys a coat but he already leaves the shop with several accessories. Caroll knows how work with noble material like silk or Kashmir. Colours are also important because the brand has created specific range of colours. More than that with an international implantation the firm has to be aware of the cultural importance accorded to colours and she is. Caroll answers every women need or desire ââ¬Å"clothesâ⬠ââ¬Å"accessoriesâ⬠. The range of product is large and diversified: this is a good way to attract more and more customers and to enlarge at the maximum the profile of customers. But the range can be ââ¬Å"Cityâ⬠, ââ¬Å"Sportswearâ⬠or ââ¬Å"Divaâ⬠it is always quite classical and modern. So every woman customers who belong to the middle class who like fashion and style can be seduce by Carolls products. à § Price: Caroll launches large range of price in order to attract every woman with a middle purchasing power. In that way the price is adapted to the purchasing power of customers. The price is totally in correlation with the target customers. Caroll is offering a good quality-price ratio. Place At the beginning, Caroll sold its products in retail shops. They start to open Caroll franchises in 1980. The decoration is simple but stylish to give an atmosphere of elegance. The stores are whites, black and grey. Those three colours are the symbol of sophistication and chic. In France, you can find the Caroll store in ââ¬Å"chicâ⬠places; for example you will find a store in Paris Rue Vaugirard which is a street know for it chic stores. Places have to be on the same line that style of the stores. In France, Caroll possesses 70 stores which makes France the first place implantation (in terms of numbers of stores). The second one is Spain. The brand is also represented in Japan, Lebanon, Portugal, Martinique, Reunion Island, Spain, Switzerland, Tunisia We can say that Caroll is already internationally well developed, with shops in many countries and in the most European Capital! Promotion Caroll communicates through well-know press magazine like à « Biba à », à « Glamour à », à « Mme Figaro à », à « Marie-Claire à », à « Gala à », à « Elle, Marie-France à ». Those are French magazine for woman readers aged between 25 and 35 years old. That shows that Caroll targeted a special group of woman. The SWOT Analysis underline that Caroll has a strong experience in international market. One of the main opportunities for Caroll is that this brand profit from the Glamour image of Paris. Despite the international crisis the growth rate in developing country is stile positive (the Chinese growth rate objective for 2009 is 8%). So it exist strong opportunities for an implantation of the brand in developing country and especially in China. For instance the Chinese middle class is not able to buy the Caroll s clothes but more than 10% of Chinese have a purchasing power equal of European countries. So it represents at least more than 100 millions people. And in a close future it will touch much more. Caroll has to develop a strong communication with a good marketing strategy. But the Chinese market has its own cultural specificity and the company Caroll has to be conscious of that. D. Market Positioning E. Boston Matrix If we take a look at the three Carolls division, Clothes, Accessories, and customized Services, we can see that the first department generates the cash that is used to pay the several costs of the company, the salaries, taxes, supplier, etc. It means that the cash created is used for ââ¬Å"the daily workâ⬠(or short term). The growth rate of Caroll is almost the same as the sector level. Accessories and bags also generate cash and have a higher growth rate than the clothes sector. The level of cash generated is lower but those products are the best growth of the brand. The return on investment is high for the stars and for the cash cow products. But actually the customized service does not have a lot of market share and the activity is decreasing. The Question Mark, it linked with the special materials that they are using. For example the silk which is used for a specific range of clothes. But this specific range is a trend and the special materials are not gone be used next season (or trend). Thats why they have to be aware of new trends and anticipate them in order to adapt materials to the future trends. Part Two: External Audit A. Chinese Colours Analysis The I-Ching regards black as Heavens colour. White represented gold and symbolized brightness, purity, and fulfilment. White also is the colour of mourning. The Chinese people, both ancient and modern, cherish the colour red. Red is everywhere during Chinese New Year and other holidays and family gatherings for it symbolizes good fortune and joy. Blue-green indicates spring when everything overflows with vigour and vitality. Yellow symbolizes the earth. The old saying, Yellow generates Yin and Yang, meant that yellow is the center of everything. Colour embodies an even richer culture in Chinese folk traditions. Yellow is the colour for emperors. Yellow often decorates royal palaces, altars and temples. So Carolls main problem is the colour that they are used normally for the brand. And black and white clothes are not a good colour code for Chinese implementation. To conclude Caroll has tow choices. They can adapt colours clothes to Chinese taste or it can count on the western countries fashion influence. Another option is to use both colours style. Of course this colour positioning will be the most expensive strategic choice. Thats why Caroll has to really take into account the cultural differences! Maybe hire local employee in order to create the most adapted range of product is the best option that they have to minimize risk of mistakes. B. Chinese Population evolution 2006 The age pyramid in 2006 shows that people between 25 and 49 years old represent the most important part of the Chinese population. It is exactly the target that Caroll has. C. Chinese Key figures One person on five of the planet is a Chinese. China counts more than 20 metropolises of more than 5 millions inhabitants. With 752 millions active Chinese, China is a reservoir of inexhaustible manpower. The current income per inhabitant is 1090 dollars (100th world rank) but increases very fast. 300 000 Chinese have a heritage exceeding 1 million dollars. China: 651 TV channel and 1000 radio stations. It is the 2nd market behind the United States. D. Carolls Target Caroll has an advantage it is a French brand. French brands are known as good taste in term of fashion. Chinese women like the ââ¬Å"French Touchâ⬠so a French brand has a crucial advantage in comparison with non-French competitors. French clothes in Chinese women mind means: fashion, good quality. Actually, in China the middle class represents 80 millions persons. But in 2010 the Chinese middle class will represents more than 200 millions people! A huge and wide market in constant growth is opening for Caroll. According to the national office of Chinas government statistics the income of the Chinese population doubled between the year 2002 and 2006, evolving from 1.100 dollars to 2.010 dollars. More precisely Caroll segment is composed by active woman. These women have between 25 and 40 years old. They are described as active woman working in megalopolis cities. F. Porters Five Forces à Threats of new Entrants: Threats for Caroll to be faced with new competitors are high. As every one knows China is gone be the first world economy. More than that we have to bear in mind that one person on six of the world population is Chinese. In that way China is a new market opportunity and Carolls company is not in a situation of monopole. New inteznatà »Ã ¿nao entranus hmve clso the0wil|ingness to takea syt in th} Chonese market. Move dungerous its the apparitionand$devmlopment,of à ½ocal fià ¶m! à But$Caro}~owinnovmotioon{liwuesringosladvcntages wo fight#new0gntsant'{ukh as: â⬠¢+Absoluto cost aovantageâ⬠¢ Qrop{ietiv}p{owwwu~veââ¬â Acessto }otwusâ⬠¢ Governmeà ¾v policyâ⬠¢ economie{ ofscale â⬠¢!Capktal,reqy{emn}OÃâ"Branà ¤$identià ´{ à Bargainyno sowev of#Suppliess: If?Caroll necives wocwrk tive{tywwitx {hingsw wu|poiur{ yn5ordgr,for e}amp|ebto reduce the costs of transportation, the branf willbm gboe to reduce the products price in order to be equal to$the price market. Indeed working with the local supplier pezmkts o.rudco many costs and most of all to satisfy at best thu gustomers needs. There are a lot of potential Chinese supplie~s, so Carlo will be in a strong bargaining power compare to suwpoiwrw.$ oBwyerlPowerz The Carolls target is, at the launching ofthe%braodbin China, working women with a high purchesing power.pB}t-rap{dmy`witl uhg mconomic g~owth of China, more and more women would be able to buy Caroll clothes. So rapidly what was a niche market for Caroll will began a mass market. Threat of substitutes products: Clothes dont have threat to see enter substitutes products. Everybody needs clothes. But there is an important phenomenon that is counterfeiting. Chinese have a strong knowledge on counterfeiting. Chinese industry is known to copy everything especially clothes, shoes and accessories. The main risk for Caroll is to see its product ranged copied and sold at a very low price. Caroll rivalry among firms: In China Carolls main competitor is Alain Manoukian who is well established. Other fashion houses are also present. Caroll might find it hard at first, it will have to convince the Chinese customer of the quality of the product and also underline the French aspect of the range since the Chinese is very fond of French fashion. Part Three: Caroll Strategic Marketing Plan A. Product Caroll has to base his marketing product on developing special colours for Chinese woman. Caroll style is based on elegance and simplicity and the new products have to have the French Touch in order to seduce Chinese woman. They have to do marketing research on the customs, traditions and religion of Chinese people in order to avoid intercultural problems and sales decrease. The most positive colour is red so Caroll should develop a red range of clothes. Despite the superstition, black is getting more and more popular thanks to the western influence. The white colours should also be avoided in order to stay away issues on sales. The environment analysis shows us that Caroll should also take care of the climate that changes from one region to another. B. Price Caroll has to adapt its products prices according to the target. So to begin the brand should keep a high price to attract women with a high purchasing power. But rapidly (Less than 10 years) Caroll could get more customers thanks to China growth. This country will get more women with middle class purchasing power. So in order to catch this new population, Caroll could decrease a little the range price. C. Place / Distribution How to choose the opening of Caroll stores? One answer is based on the repartition of the population according to the purchasing power. A map of the different density can help Caroll to decide where to implement their store. China has an important density in the big cities like shanghai, Beijing, Canton, Hong- Kong, Schuan, Henan and Shenzhen. The east coast of China is the must interested part of china because the middle class population is there concentred. In the close future, the middle-class population will migrate to the big metropolis cities and a new class will appear. This target is the key success of the next five years. In the rest of China the population is very scattered. Opening stores there will be a waste of time and money. People are poor and are not very concerned by fashion. In China the most famous distributor place is mall, which is an American influence. As a result, Caroll should open its store in this mall in the biggest cities of the East cost. These malls create a fashion image and Caroll positioning will be higher. The target chosen is the common customer in those shopping centres. A French brand in this shopping place is certain to find the clients. It is a trendy place where the French touch will be appreciated. Chinese customers will be curious about a new brand of quality. Maybe Caroll could create a partnership with Carrefour (a French hypermarket group). The idea is quite simple, open stores in these hypermarket areas (not all off them of course). Hypermarket attracts people and Carrefour is actually well implanted in China. But these establishments could be harmful for the ââ¬Å"Chicâ⬠image of Carollâ⬠¦ Stores As we know Caroll stores decoration is white and grey. We saw that those colours are negative in the Chinese customers minds. The best colours could be red and black, we also saw that black is getting used and the negative impression decreased. Logistic organisation The production centre has to be in a city very accessible by airport or boat. The city has to be in the middle of the east cost in a city like Shanghais. The goods redistribution will be easier and also reduce costs. A study has to be made considering the local rent, the transportation plan, and the place of the different store. D. Promotion / Advertising In France, Caroll only uses magazine. In China, the company has to advertise a lot more because the brand is not very known. At first I think that the objective is to be known! The brand should use television ad, and continue the press magazine. Woman from Chinese middle class love read press magazine. The first store opening has to be a big event as Louis Vuitton, Caroll should organize a big private sales and a big party to promote the brand. To be well known in China, the TV campaign has to be strong at the launch of the brand. Caroll can also communicate trough billboard and trough Internet. Today feminine web sites are very developed and advertising in those sites is a good way to touch a lot of potential customers. The campaign has to be class by showing a group of modern workingwoman wearing Caroll outfits. The group will be composed on European and Chinese woman working together and having fun together. The ad message is that everywhere in the world, at work, or during the night, all nationality girls can were Caroll and be class during all day long. The ad will be in Chinese with French subtitles for example. Conclusion Even if the potential target is now small (a niche), we can forecast that in ten years, the middle class will have a purchase power multiplied by ten. So, it seems profitable to target this audience right now in order to be an established brand in couple of years. Especially in this case the marketing function is a determinant point of the long term strategy for Caroll. The company will also have to be cautious concerning the market environment and not enter it without studying the culture closer, the political environmentâ⬠¦ The brand will have to adapt its products if it wants to answer the customers needs. Not only will it have to adapt its products, but it will also have to invest in advertising. Communicating the brand through specialized magazine will not be enough to gain notoriety, bill boarding, posters in bus stops and in subways, would be the best way to introduce the brand. This major advertising campaign should take place before Caroll opens its first shop. Endorsement will also be very important to implant the brand rapidly. There is no reason that Caroll should not succeed in the Chinese middle class market, because its competitor Alain Manoukian is well-established! à ° Caroll does a good marketing strategic choice to launch its brand in China and if the marketing mix is well respected, Caroll will have good opportunities to be present in Asia the future biggest continent in term of economy. Bibliography http://www.iiasa.ac.at/Research/LUC/ChinaFood/data/anim/pop_ani.htm http://www.sinoptic.ch/textes/articles/2007/2007_Projection.population.Chine.pdf http://www.caroll.com/ http://www.quickmba.com/strategy/matrix/ansoff/ http://www.12manage.com/methods_porter_five_forces_fr.html http://www.marketing-etudiant.fr/ http://www.societe.com http://goliath.ecnext.com http://www.transnationale.org http://chineseculture.about.com/ http://chinese-school.netfirms.com/businessculture.html
Sunday, October 13, 2019
Rhetorical Analysis of Martin Luther Kings I Have A Dream Speech
In a period of time where few were willing to listen, Martin Luther King, Jr. stood proudly, gathered and held the attention of over 200,000 people. Martin Luther King, Jr.ââ¬â¢s ââ¬Å"I Have a Dreamâ⬠speech was very effective and motivational for African Americans in 1963. Many factors affected Kingsââ¬â¢ speech in a very positive manner; the great emotion behind the words, delivering the speech on the steps of the memorial of the President who defeated slavery. And not only was this message beautifully written for the hope of African Americans, but the underlying message for white people, revolution and peace. To stimulate emotion from both parties of his listeners, King used a selection of rhetorical devices such as allusions to historical documents, metaphors, similes, anaphoras and others. Martin Luther Kingââ¬â¢s use of allusions to historical documents helps his message of equality hit home for his audience. Most of the allusions were geared more towards the white people that it was towards the blacks because it provided printed evidence from past documents that were written by white males. His first, ââ¬Å"Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamationâ⬠is an allusion to Abraham Lincoln and the Gettysburg Address. His first reference to the Declaration of Independence: ââ¬Å"This note was a promise that all men, yes, black men as well as white men would be guaranteed the ââ¬Ëunalienable rightsââ¬â¢ of ââ¬ËLife, Liberty and the pursuit of Happinessââ¬â¢.â⬠Another quote King uses from the Declaration of Independence is not quite as publicized, King incidentally slips in, ââ¬Å"We hold these truths to be self-evident, that all men are created equal.â⬠King also mak es a few allusions to the Bible; ââ¬Å"... ... would be treated as equals and walk hand-in-hand with every one of every color. Martin Luther King, Jr. implies that his dream is none other than the dream of the Founding Fathers which he makes reference to several times during his speech. And ending with another powerful anaphora, ââ¬Å"let freedom ringâ⬠King look joyfully towards the day where ââ¬Å"all Godââ¬â¢s children, black men and white men, Jews and Gentile, Protestants and Catholics, will be able to join hands and singâ⬠because he knows this is movement is greater than just for those of color. By expressing his emotions on the subject of racism, Kings persuasive speech influenced and impacted America, for the better in the early 1960ââ¬â¢s. With his many uses of different rhetorical devices such as allusions, metaphors and smiles, and anaphoras Kings speech truly changed the minds of hundreds of thousands of people. Rhetorical Analysis of Martin Luther King's I Have A Dream Speech In a period of time where few were willing to listen, Martin Luther King, Jr. stood proudly, gathered and held the attention of over 200,000 people. Martin Luther King, Jr.ââ¬â¢s ââ¬Å"I Have a Dreamâ⬠speech was very effective and motivational for African Americans in 1963. Many factors affected Kingsââ¬â¢ speech in a very positive manner; the great emotion behind the words, delivering the speech on the steps of the memorial of the President who defeated slavery. And not only was this message beautifully written for the hope of African Americans, but the underlying message for white people, revolution and peace. To stimulate emotion from both parties of his listeners, King used a selection of rhetorical devices such as allusions to historical documents, metaphors, similes, anaphoras and others. Martin Luther Kingââ¬â¢s use of allusions to historical documents helps his message of equality hit home for his audience. Most of the allusions were geared more towards the white people that it was towards the blacks because it provided printed evidence from past documents that were written by white males. His first, ââ¬Å"Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamationâ⬠is an allusion to Abraham Lincoln and the Gettysburg Address. His first reference to the Declaration of Independence: ââ¬Å"This note was a promise that all men, yes, black men as well as white men would be guaranteed the ââ¬Ëunalienable rightsââ¬â¢ of ââ¬ËLife, Liberty and the pursuit of Happinessââ¬â¢.â⬠Another quote King uses from the Declaration of Independence is not quite as publicized, King incidentally slips in, ââ¬Å"We hold these truths to be self-evident, that all men are created equal.â⬠King also mak es a few allusions to the Bible; ââ¬Å"... ... would be treated as equals and walk hand-in-hand with every one of every color. Martin Luther King, Jr. implies that his dream is none other than the dream of the Founding Fathers which he makes reference to several times during his speech. And ending with another powerful anaphora, ââ¬Å"let freedom ringâ⬠King look joyfully towards the day where ââ¬Å"all Godââ¬â¢s children, black men and white men, Jews and Gentile, Protestants and Catholics, will be able to join hands and singâ⬠because he knows this is movement is greater than just for those of color. By expressing his emotions on the subject of racism, Kings persuasive speech influenced and impacted America, for the better in the early 1960ââ¬â¢s. With his many uses of different rhetorical devices such as allusions, metaphors and smiles, and anaphoras Kings speech truly changed the minds of hundreds of thousands of people.
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